SEO

How to Keep Your Corporate Website Up-to-Date and Why You Should Do It

Your corporate website serves as your business's digital storefront, operating around the clock to represent your brand to potential customers, partners, and stakeholders. Yet many businesses across Southeast Asia treat their websites like printed brochures - creating them once and forgetting about them. This approach can be costly, particularly in a competitive market where digital presence increasingly determines business success. [Read More]

Does AI Change the Way We Search the Internet and How does it Impact SEO?

The introduction of AI algorithms in search engines marks a significant shift in how information is retrieved online[1]. Traditional search engines primarily relied on keyword matching and basic ranking systems, which often led to less relevant results for users. However, AI-enabled search engines utilize advanced algorithms designed to identify user intent, which allows for a deeper understanding of what users are truly seeking. [Read More]

Leveraging Your Corporate Website to Build Your Online Presence

Online marketing is a great opportunity for new or established businesses to build their brand and boost financial growth. An online presence represents an individual or business entity on the internet. The stronger your company’s online presence, the more engagement and visibility you will command across all digital channels, including websites, email, and social media. [Read More]

SEO: Setting the Record Straight

When working with websites, one of the most misunderstood, misinterpreted and widely abused terms is "SEO", which stands for "Search Engine Optimization".  Just enter those 3 letters in a search window, either on search engines or Youtube and you'll get links by the thousands. Most of them sell courses or snake-oil miracle cures for getting your website on "top of search results pages". [Read More]

Every Business Website Should Have a FAQ Page

FAQ or "Frequently Asked Questions" is a page that is incorporated on websites to ensure commonly asked questions are answered. This is a breathing and living document that must be regularly updated. The information provided on this page must be current and should reflect the issues that customers are experiencing with supportive and relevant responses that address these customer queries. [Read More]

Cost Effective Multilingual Websites

About 62% of all websites published worldwide are written in English. In Cambodia, English is the second language after Khmer and most websites are using either of those languages or both, depending on the target audience. Having a multilingual website, readable in more than one language, is always challenging both in terms of budget or energy and free alternatives provided by Google are worth considering when fully and wisely integrated into the website's design. [Read More]

Fact-check: “People Don’t Spend Much Time Reading Web Pages”

Research shows that on average people spend about 45 seconds on a website. Even though this may be true, the time spent on a website depends on many different factors. The truth is that people will spend more time reading web pages that offer valuable content and will quickly leave websites that offer nothing new and rather ultra-short pages with not much value... [Read More]

5 Ways to Keep Visitors on Your Website

Getting high website traffic is a good thing. Equally important is getting visitors to stay on your website for a while. When people stick around your website for longer, it also increases the chances of you converting your visitors to buyers. Here are 5 things you can do to ensure that people stay longer on your website... [Read More]