For many years, advertising and the entire marketing process were challenging and, above all else, expensive for businesses in Cambodia and throughout Southeast Asia. With limited resources available, companies had to rely on local newspapers, radio advertisements, or simply posting announcements on bulletin boards around the local area. If they were extremely lucky and well-funded, television advertising would become an option. However, times have changed dramatically for the better, and there are now more accessible marketing options than ever before for businesses of all sizes.